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Morris’ style foundation and inspiration comes from the classically preppy, but mixed with an ample portion of contemporary and innovative influences, and a dose of obstinacy. Geographically, the brand firmly belong on this side of the Atlantic. They have borrowed classic old-world charm and convention from the British with a bit of eccentricity thrown in. The streets of Paris, Milan and Rome taught us chic elegance, and a certain nonchalant “joie de vivre.” And from Sweden and Scandinavia, the brands’ place of birth, they learned about design, quality and straightforwardness.